Creative Direction. Brand. UX Design.

Data Viz

Creative Direction of the companywide brand refresh, including the standardization of core foundational graphic styles for USA TODAY and over 100 local brands across USA TODAY NETWORK.

- Unifying the local to national network of content creation with universal styles and standards that scale across brands and consumer experiences.

- Created a consistent, memorable approach to foundational data styles across brand experiences

- Led the development by bridging interdepartmental collaboration

- Created new workflow efficiencies across design teams

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