Creative Direction of the companywide brand refresh, including the standardization of core foundational graphic styles for USA TODAY and over 100 local brands across USA TODAY NETWORK.
- Unifying the local to national network of content creation with universal styles and standards that scale across brands and consumer experiences.
- Created a consistent, memorable approach to foundational data styles across brand experiences
- Led the development by bridging interdepartmental collaboration
- Created new workflow efficiencies across design teams