Creative Direction. Brand. UX Design.

Brand Refresh

Creative direction of the USA TODAY NETWORK brand refresh, 2017-2018. Unifying the network by amplifying the connection across 110 brands.

Creative Direction of the companywide brand refresh, including the standardization of core foundational graphic styles for USA TODAY and over 100 local brands across USA TODAY NETWORK.

- Unifying the local to national network of content creation with universal styles and standards that scale across brands and consumer experiences.

- Created a consistent, connected approach to visual identity across brand experiences.

- Championed high quality and inviting reading experience by leading the design of custom typefaces that carries across both digital and print.

- Led the development by bridging interdepartmental collaboration

- Created new workflow efficiencies across design teams

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